Email, faxes, websites....
We are so obsessed with online, that we forget offline.
Offline gestures can be extremely lethal as you competitors duke it out online.
In the interest of exploiting low hanging fruit, Let's explore some easy actions to make an impact.
The no brainer to me is the humbly effective thank you note. Instead of sending an email, send a hand written thank you. I love to order cards from Successories.com that has all kinds of cool motivational sayings.
These have always been impactful. Yet even pre-internet they are hardly implemented.Do you send thaqnk you notes?
Tommy Hopkins was right about at least one thing, although I will pass on the band uniform ;-)
I have visited my clients several months after my mailing and and have seen my thank you card on display.
All the advertising in the world can't buy that kind of impact.
Another distinction. Instead of sending your farm more of the same 'ole materials that everyone else is, how about sending them information about how to use your Listings feed and its inherant benefits.
This is not the same as saying visit my website.
You have to say why they need to visit your website, and as many reasons why it will benefit them to visit your website.
At SpiderWorkz we can help you discuss your real estate web design, and real estate search engine marketing needs. Check it out.
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