Marketing SEO Blog

Google Secrets

A document posted on behalf of Google's patent shares some secrets of Search Positions in Google....or not. There are many ridiculous ideas that you would think they would never use. Read more →

Real Estate Online

• The median age of Internet buyers was 39 years compared with a median of 46 years for traditional buyers.
• More than nine out of ten Internet buyers were married, while eight of ten traditional buyers were married.
• 85% of Internet buyers had at least a four-year college degree and 11 percent completed post-graduate work. By comparison, 78 percent of traditional buyers held a college degree and 4 percent completed post-graduate work.
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Niche Real Estate Marketing

SpiderJuice Technologies can help you discover your online niche real estate market.

More reasons to attach yourself to the hispanic real estate market:

• The population of Hispanics will grow to 103 million by 2050.
• Currnetly 1:8 americans is Hispanic: 66% from Mexico, 14.5% form Central of south america, 9% Puerto Rico & 4% Cuba.
• Some say that 90% of Financial Services growth will come from the hispanic marketplace.
• Worth $200 Billion in new business next year.
• Hispanic owned businesses will grow 55% by 2010.
• Purchasing power will grow by $12 Trillion by 2010. (Bigger than Mexico's GDP)

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SEO Marketing

There are people in this world that sit around and track web visitor eye balls. The motivation is acutally quite useful to you and I.

If you know where visitors like to peek at first. You will put your most powerful message there.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it.com and eye tracking firm Eyetools has shown that, during a search, the vast majority of eye activity focuses on a "golden triangle."

After using Google search result pages, researchers found that visibility dropped quickly in the organic rankings, from 100% for the top listing, to 85% at the bottom of the "above the fold" listings. Visibility fell below the fold, from 50% at the top to 20% at the bottom.

They also found that side-bar sponsored ads, that the top ranked results received much more in the way of both eye activity and click through than did those that followed. About 50% of participants looked at the top ad, while only 10% looked at ads in the 6, 7 or 8th position on the page.

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Google Adwords

Google just released its Google Toolbar 3 Beta. Some pretty cool tools that I will not mention.

However, there is one tool that should bother you. Especially if you are paying for your search results thru Google Adwords.

As Danny Sullivan says:

When a user lands on a page with "trigger" content, he hears a little pop (the same sound used when a pop-up is blocked by the toolbar). The AutoLink toolbar button lights up. When the button's active, the user can click or use the drop-down arrow to get a menu. If he clicks, links are added to the page. If he uses the drop-down menu, he'll see those links in the menu rather than on the page itself.

Since we are in the real estate business this is bothersome. We deal in addresses. I do not think you want people clicking off your listings, especially after you spent $3.00 to $15.00 a click to get them there.

For Google to alter your content is just wrong and GREEDY.

This is an idea Microsoft gave up on after much BIG BROTHER name calling.

This is no different and the silence is deafening. Some how google gets a pass as this pristine idealistic company run by a bunch of coolguys, and a few pimple faced cool geeks.

Spider Juice Technologies serves Realtors by building targeted real estate websites, Top Search Position Marketing, Blog Marketing, Real Estate PR, IDX/VOW web sites, and Lead Conversion.

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