A recent Eye Tracking study revealed some huge behaviors that should dictate your real estate website design and writing.
As outlined by Lorrie Morgan Ferrarro, the study proves the importance of headlines and subheads. In fact, it says the visitor gives us 5 chances to influence them thru headlines. It also says that smaller copy is better to force reading while a larger font is better for headlines. Upper left is where the eys is first drawn.
Read More.www.red-hot-copy.com/blog
Read the study directly at http://www.poynterextra.org/eyetrack2004/main.htm.
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