Marketing SEO Blog

Real Estate Surges Forward

The Real Estate Market has posted another Hot Month as The Commerce Department report showed the median sales price of a new home rose 3.8 percent year-over-year to 230,800 dollars.

New data Wednesday showed sales of new US homes edged up 0.2 percent to a seasonally adjusted annual rate of 1.316 million, an all-time record and above most economist forecasts. Once again this news stoked the fires of the bubble conspiratorialists while the people who bought despite the naysayers are enjoying their new homes and some new found equity too.

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MLS, NAR, Monopolies and the Internet

If anyone in Washington or wherever NAR is located had an ounce of marketing savvy they would get their focus off fees (which is proof that the industry suffers from commodititess-read thru for definition) and get their focus on moving the public perception onto what the industry does really well. That is represent their buyers and sellers in marketing, negotiation, and closing of the publics most valuable psychological and monetary asset. Instead, NAR airs inane commercials stating something to the effect that the public should make sure that you are using a Realtor. As opposed to what? An insurance Agent? Read more →

Real Estate Niche Marketing

Niche marketing is about finding an underserved market and then entering the conversation going on in their head.

A recent story in the NY Daily News identified a number of real estate segments that are not only underserved, they are disserved.

"The Department of Housing and Urban Development estimates that one in five African-Americans, Hispanics and Asians experience discrimination in housing transactions."

These segments are rising in population and income. In fact, a little known tidbit is that educated, African American, two-income earning households out earn the same White household. These segments are starving. Do you see an opportunity?

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Blogs

More from the NEWSWEEK Article on Blogs:

And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. 

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