Borrell And Associates recently released their report on Online Real Estate Advertising.
The report details $11.4 billion in real estate advertising and focuses on this year's projected $1.8 billion in online media spending. It found out that the search engines are tapping local agents and real estate brokerage firms to the tune of more than $500 million and are rapidly growing share. Local agents and brokers now account for 23 percent of all Paid Search listings, bidding an average of more than $1 per click on local keywords.
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