The California Association of Realtors released its "2005 Use of Technology Survey" Tuesday during the "Tech Tuesday" opening session of their Centennial Realtor Expo in San Diego. The survey found that 33 percent of realtors' business is coming from the Internet.
While just 33 percent of their business comes from the Internet, 67 percent of realtors reported that the Internet extremely or very important in the marketing and promotion of their business and 61 percent of realtors post listings to their own Web site. Other results of the "2005 Use of Technology Survey" found that 90 percent of realtors have a high-speed Internet connection at home, an increase from 82 percent a year ago and 71 percent in 2003; and 46 percent of realtors use e-mail as their primary form of communication with their client.
With over 13 years as a real estate consulant and agent I work very closely to ensure that my marketing and PR effectively drives the bottom line of my business, client education and profits.
Internet marketing has become the cornerstone of my strategic plan and I find it not only increases productivity but saves me a great deal of money in the process
Posted by: rita polit | September 24, 2005 at 05:15 PM
Now just convey this to aging brokers who still believe in all OTHER forms of media.
Posted by: aaron | October 29, 2005 at 02:36 PM