Marketing SEO Blog

SEO in a Nutshell

Tim's SEO Recipe

Sometimes my clients and friends accuse me of geeking out when I explain Traffic building. So here is the simple recipe for on line success:

Represent your marketplace thru phrases on many pages.
Point a ton of relative links to those pages from many unique webpages.

Wait 30-60 days to start feeling the results.

Repeat.

Many agents attempt to do this themselves. Many successful agents hire firms like Spider Juice Technologies. Either way its expensive in time and/or money. The ROI is well worth it though.

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Reasons to charge more commission!

As an ex-California Realtor, I have always joked that there is an agent for every corner in California.

Well I just saw that:

1. Nearly 2 % of Californian adults hold a real estate license to sell residential property in the state.

2. Since the beginning of 2004, California sales volume have gone up by 2%,  the population of agents grew 26%.

If you think the market is soft, maybe it because there are less transactions available per agent, and not really a soft market.

Here is an interesting thought. While the market has increased in value, many naysayers say that realty agents are over payed. Yet, your competition has gone up by 26%!

Not to mention, the fees you charge are often making up for that deal that fell out of escrow, or the buyer or seller that jumped ship after you spending hours and hours with them.

Don't let the naysayers chisel you down!

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And The Bubble Says Puft!

Toll Brothers recently downsized significantly citing lower than expected demand. Bad Credit talked about massive insider dumping of stocks by the builders. Is it finally going to burst? Rather than worrying about that, my question to you is....what is your response to this negativity? Read more →

Making the Case for Blogging

Using the Internet journal (blogging) allows the modern Realtor to talk directly to his/her audience.

I urge you to add your personality to your blogs. One technique that will force you into this style is to start using words like your, yours, etc instead of acting like an impartial journalist. You are not impartial, you are a salesperson.

You can have your own site listed as well as your rss feed, including a snippet of your feed. We are offering a large discount for the year and you can get in for a very favorable price. more

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Comparing Websites

Looking at others, to determine if one is going in the right direction or not is a common human behavior.

In fact, Robert Cialdini wrote about Social Proof as a powerful human trigger. This is why using testimonials work so well.

Well,Forrester Research just posted an interesting piece on how it is common for indutries to base website standards against others within the industry, and how this can be a poor approach if profit is your objective.

It is obvious — and understandable — that many customer experience executives judge their Web sites against those of their competitors. But periodically, firms need to look beyond their own industries to find out what the rest of the Web world is doing. A structured process for searching the vast universe of Web sites can make this task manageable and help differentiate truly great Web innovations from so-so sites.standable — that many customer experience executives judge their Web sites against those of their competitors. But periodically, firms need to look beyond their own industries to find out what the rest of the Web world is doing. A structured process for searching the vast universe of Web sites can make this task manageable and help differentiate truly great Web innovations from so-so sites.more

At Spider Juice Technologies, our overiding objective starts with the question: what is the fastest and most profitable approach for our client? Let's face it, just because someone in your market has a website does not mean they make money at it. Just because they even get traffic does not mean they make money. Just because they get leads does not mean they make money.

When desiring a feature that a competitor has, it is a prudent act to ask first ,"does that make him or her money."

If you don't know, then you do not know if it is a good idea.

To illustrate this, a family member once told me that she loves a particular feature on a Palms Springs hotel site. She was adament that all hotels should use this, and all Realtors too.

Hmm.... I asked "did you buy"?

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