Marketing SEO Blog

How to be All Things To all People

What is Google? Is it email? Is it an advertising service? Is a classifieds service? Its a search engine you say? Are you sure? Read more →

Your Listings Video a Crime?

It was about a year ago at a Carl Galletti Conference in Las Vegas (Carl is an expert direct response marketer), that one of the presenters came onto the pulpit and explained to everyone how that if they use mp3 audio ontheir website, that they are are violating a license and that they owe money to the inventor of that technology. Read more →

1st Question

I just started my own real estate blog. I hope to use it in conjunction with my current marketing. Any tips to find content? Any suggestions? I really appreciate it and I think your blog is great. Read more →

Zillow Overdose

I just found the source for all Zillow, all the time.The guys at Real Town have a whole blog page set up with reader feedback on everything wrong (in their opinion) with Zillow. Read more →

Some Thoughts On Persuasion

I experienced some interesting lessons in persuasion personified lately. So I thought I would pass them along to you.

The other day my wife tells me that she is going to buy flowers for the two kids teachers.

My cheapo-kneejerk reaction was to say, "don't spend more than about $20 each". She replies immediately, "It isn't like I am going to spend $60 each for goodness sake".

Read more →

Real Estate SEO & Traffic

Real Estate SEO: all Traffic is not Created Equal
Did you know that your website can rank number 1 for the phrase "Your City Real Estate", and still be a miserable failure? Read on....

So the telemarketer calls you, and you being the internet expert, the conversation goes something like this.....

Read more →

On Zillow.com

Wow! I have started to comment on this great marketing campaign, but I actually deleted the post yesterday. I didn't want to beat a dead horse. But it is a story that won't die as they eclipse 63 stories on Google news. I was going... Read more →

Pay Per Click Best at:

A survey of 1,200 advertisers last November found that 71% said the ads on Google were effective for them. That compares to 62% who said the same about Yahoo! ads and 49% who said MSN Search ads were effective. This according to a study released... Read more →

Real Estate Commissions

Real Estate Market Goes Up Commissions Down, Criticism up

In a recent Real Estate Journal they comment on the paradoxical growth of commissions per sale, the huge influx of new agents, ripping off the public, and  the relative low overall earnings per agent. I comment here, filed under real estate licensees.

Read more →

Real Estate Attitude

When I first started this real estate blog, I wrote about the so called real estate bubble. That was almost 2 years ago and comments came in about the real estate market crashing down. 2004 was a record year. 2005 was another record. And I... Read more →