Marketing SEO Blog

Google Basing the MLS II

Well it seems that as soon as I posted my mls.google.com story about Google Base, I started seeing similar takes in the real estate industry and elsewhere. Read more →

MLS.Google.Com

I have made a central theme of my posts and a foundational basis for my type of marketing real estate online is that the MLS has got to be protected. Why? For one it is your only tangible service that you provide. It is something... Read more →

Out Zillowing by Fidelity

This is a manifestation of my Rule : "Technology Hath No Value".  They are all pulling from basically the same database. Does the data have any validity in the real world. Next time you refi, try to save on your apprisal fees and ask your Lender to use one of these online evaluations.

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Suing Google

It isn't new for google to get sued. But there is a California company suing them becuase...get this... The company is suing becuase they got kicked out of google! Google Inc.'s mysterious methods for ranking Web sites came under attack Friday in a lawsuit accusing... Read more →

Thank You For Your Information

As Online Marketers it is crucial to understand that nature of the internet search. By its nature the internet searcher will research online and buy offline. Read that again. By its nature the internet searcher will research online and buy offline. This is evidenced by recent studies showing that 87.3% ...... Read more →

Real Estate Websites

Real Estate Website: Empowering or Confusing?

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Google Real Estate Video Ads

Google Adwords has been using more and more Pictures for their famous contextual advertising service. But they also are using video. As shown here in this clip from a newsmax.com article.

You literally can play the video within the article without it opening up in another page.

Any ideas how to use this to your advantage? I can think of several and I will be revealing them soon in my Guerilla Real Estate Coaching Club.

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Real Estate Commissions

Brad Inman recently told CNNMoney, 'You`re now doing 90 percent of the buy side work yourself....That should reduce the 3 percent of the commission that goes to the buyer`s agent.' It seems to me that there is a real leadership gap in this industry. All... Read more →

Real Estate Branding

I have written a great foundation on followup drip marketing here:

It is in your follow up that you have the opportunity to create a brand and loyalty.
If you spend too much time in your website on you, then you take away from your lead capture mechanisms. Brand and Call to Action compete as elements on a page. One has to lose, one has to win.

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Why Have a Real Estate Website?

Why have a website?

What is the purpose of a website?

I have an idea...could it be to get a sale?

Work backwards from there and you will always do better than the masses.

I podcast on this subject and more with my first real estate marketing podcast. Enjoy :-)

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