First off, I wish all the families of the souls that have passed onto a better place the best that life can give. I also wish to thank the heroes of that tragic day, and this current day, that allow us to be free to opine with our thoughts and beliefs in this the greatest country ever created.
It is they that remind me that my strife, my challenges, my whining is like that of a 5 year old. My current ills are mere distractions, temporary gliches. Like a 5 year old they are mere boo boohs-scratches on my body, as opposed to the gaping wounds that these families have and are suffering. May God bless you on this day and the rest of your lives.
On the same theme of 9/11, I must discuss a current trend that I think is greatly influenced by some degree to this internet.
I have talked before in Guard Your Mind about how media can influence the marketplace as well as your mindset.
Recently, my son told me about a video that is spreading virally over the net. It is called Loose Change and can be found at http://video.google.com/videoplay?docid=7866929448192753501&hl=en
It is free and it is brilliant. Not because of its investigative reporting. But for it existing for me to us it as an example of manipulation.
Who is doing the manipulation is your choice to decide. Personally, I believe it to be a carefully orchestrated lie and that it tries too hard to prove its point.
So either the Producers of the movie are manipulators or the U.S. Government is part of a very large coverup. To watch this thing is convincing. Despite my belief system and what I "know" to be true, it does make me reconsider my belief. How can that be when I know the movie to be rubbish?
“Everyone is entitled to his own opinion,” Senator Daniel Patrick Moynihan of New York was fond of saying. “He is not entitled to his own facts.”
How We Get Manipulated
Because at its foundational level a great lie is to tell the truth several times. Anything really that is easily and obviously true. Then slip in something made up, and that will be slipped into our minds as true. This is hypnosis 101.
Heck, most of the time you don't even have to do the "slip in" of the truths. The liar may have other psychological leverage over the subject.
As an example. the other night a local news channel asked people to call into answer a survey question. Something along the lines asking if "ABS should air the distortions that are in their movie about 9/11?"
Gee that question won't skew the results especially since hardly anyone at that time but the producers have seen the movie.
Then to make it worse, the very attractive anchor woman explained how ABC has recently come under fire from President Clinton and the entire Democratic Committee for distorting his record.
Wow. Lets name some of the leverage:
1. The news, unfortunately most still trust the bimbo guys and gals on TV, that read their news snippets off Reuters, AP and UPI. Not much in the way of investigative reporting anymore.
2. The Hot attractive anchor. Let's face it we are all suckers for pretty people.
3. Pre-suppositions of guilt in the survey question.
So I did not mean to make this political, but political is always a great attention getter (this blog is about marketing right?), and today is a disaster in American History.
So I mention above how TV can manipulate. But what about the Internet?
A simple amount of digging found some sites to refute this Loose Change Movie. http://screwloosechange.blogspot.com/2006/05/top-lies-and-deceptions-of-loose.html
Online Manipulation
Make your own choice but my point isn't about 9/11 so much as it is that you need to discern what you get on the web. For every opinion there are 5 others to contradict it.
That is the greatness and the fault of the web. There is no governing body to make anyone culpable for their lies or more so in your case, overhyped claims.
I have personally spent way more money on very poor products and services on the web than I have good ones. I have succumbed to the overhyped claims and have been the victim, as my potenital clients have spent their money on what I call Get Rich Quick claims.
Advise is given abundantly by so called experts who have never made any money on the web from really marketing on the web. The expertise is less from experience and more from Forums, Ebooks, and Blogs.
Is it possible that in the SEO arena that companies/people put out disinformation? Hmmm. Yah think people could stoop that low? Do you think a search engine might?
It has been my goal to offer you great advise, unhyped, but nevertheless with unabashed marketing that tells you the truth on what works. I have offered a foundation in my blog, our Traffic an dLead Generation service and will be opening up even further with my upcoming Coaching Club.
I have seen many a client fall for Get Rich Quick Schemes that claim they know the engines. One company in particular I have watched jump from selling a total of 5 unique products in the past two years. 4 of which were gimmicky and I know for a fact could get you banned from the search engines.
So why the rant by me today? Well, I guess I am tired of the disinformation out there. I am tired of the bull. Mostly I am tired of having to answer to the bull, and make up for their mistakes.
So how do I know this psychological marketing stuff? I originally heard of a great book called Influence thru a Tony Robbins Persuasion Course years ago. I have studied this and many other great Influence books and courses over the years.
Oh by the way, did this piece influence you at all? Did your beliefs change in any way? Is that a bad thing? As Robbins told me years ago. The same Influence principles used by Hitler were used by Kennedy.
I hope you found this post to be enlightening.
More heroes from 9.11 I found from the Ken McCarthy Blog:
The water lines were severed and these guys got the water to put out the fire in the towers:
Manhattan is an island. These workers had to get off the island somehow when the tunnels were closed:
I recall seeing thousands of people walking across the Brooklyn Bridge to get home. People walked for hours with a dazed, traumatized look on their faces.
People always say "Don't mix politics and business."
Sometimes, I think that's good advice. But sometimes I think mixing the two is just plain ol' market segmentation, and smart business.
I haven't quite figured out the best path to take just yet.
Posted by: Risa and David Weiss | September 11, 2006 at 08:09 PM
David-
Thanks for the comments.
As far as mixing Politics with Business. I think that is what is wrong in America today. We are so PC we are afraid of always crossing the line.
There was very little politics in the post.
9.11 was not political.
I never took a Democratic nor a Republican stance. The only stance I took was too say I thought the movie was wrong.
That is only saying whether or not I believe the Administration and the Federal Government are criminals, which I do not. That falls into the camps of about 1/2 the Democrats, and 99% of the Repubs.
The point that I must have missed making is that the internet fuels tons of views. Of which many slip by as gospel when in fact the authors can be wrong, right, or have an agenda to mislead, or even yet lack any authority to profess the opinions they put out there.
This is also the power of the net, if we authors of blogs and content use it to create our authority over our markets.
We must understand the power of the digital pen. As writers we must understand that people perceive power and authority in the written word.
As readers we must guard ourselves from what seem like facts, when in fact they are opinions, and or agendas.
Posted by: Coach Tim SEO | September 12, 2006 at 08:42 AM