Report Says 65% of your HTML Email Not "Read"
Nightmare looms!
A new study conducted by Epsilon says that 65% of e-mail users have encountered image suppression, where e-mail arrives in their inboxes without graphics displayed.
E-mail box providers are increasingly blocking HTML in their efforts to fight the transmission of viruses through e-mail: AOL, Yahoo, Google and Microsoft among them.
Putting a warning out to Christmas season Retailers:
“If you’re a retailer and you’re doing all-image e-mail, you’re in for a rude awakening in Q4,” Della Penna said. “All those valuable promotional efforts you’re putting together are not going to be seen by key prospects and customers.”
However, this is applicable to Online Realtors as many like to send the pretty graphics. The key is to write teasers that get the viewer to move onto your website for a compelling offer.
There is some good news: 69% of e-mail users who have encountered image suppression said they at least sometimes activate images in statements or order forms from senders from whom they’ve bought, Epsilon’s survey determined. Also, 57% said they at least sometimes activate images in promotional e-mail from senders from whom they have bought, according to Epsilon.
Comments