Final Take On SEO Myths

This covers the First two sections of the Ten Myths of SEO. Optimization is about Page Rank and isn't about Page Rank. It is about Meta Tags and it is not. It is about density and...you get the picture.

The is and isn't is what Search Engine Optimization is.

It is scientific in that on a month to month basis we pull testing to derive trends. The science is about identifying the measurables and looking for trends. Then the art is finding the strategies that will help scale the activities necessary to make positions happen.

So Page Rank is important. But it is not everything it was 2 years ago. Meta tags are useless from an engine perspective except the title tag.

Being in the top ten or even number one for one phrase is not going to change your world. You need many phrases to rank and give you traffic. And, if your call to action sucks, then the SEO is wasted.

Of course, in less competitive markets, it is relatively easy to rank just thru links to your site. But in the World of real estate where you have 1 licensee for every 50 to 150 adults, you have a much more competitive field. And lets not forget about the big companies encroaching on your space like Homegain, Oodle, and Zillows kind.

However, a number one position is not everything.

In fact, a website does not automatically equal traffic. Top position does not equal traffic. Traffic does not equal leads. Leads do not equal sales.

So you have to have a plan beyond just the "build it and they will come" mentality that is running rampant on the web. You have to figure out ways to make the "does not equal" to equal what you want it to.

1. PageRank & Metatags are everything
2. A top ten position will solve all your sales problems
3. SEO is metatag manipulation
4. Content is King
5. The engines love blogs more than regular webpages
6. Get ranked for the top 20 most voluminous words and you will be successful
7. If you just get rankings and Traffic you will be Successful
8. SEO is the single most important action  you can do for your website
9. Its all about more links!
10. There are magical shortcuts to getting SEO traffic

Next Up, The Ten Myths of Real Estate Blogging

Comments

[Red sea real estate]

Dera I read your article about "Final Take On SEO Myths"
which enriche the issue of SEO and Search Engine Optimization ,that we are iterested in marketing of real estate and properties in Red Sea area
Thanks alot for your articles

[AmistadRealEst]

Having spent the last few days reading up on all of this information, as a new realtor I would like to thank you for this great set of articles. At first glance one would think that owning all domains linking back to one another would equal success, and 5 years ago I believe it would however as you state times have changed and it is no longer 2005.

Thank you,

Simon Loftus, Amistad Real Estate