Or What Not To Do.....
Presidential candidate John Edwards hired two bloggers to "man" his blog which supports his Presidential bid.
His tale is the same that many corporations have traversed in trying to figure out this blog thing.
Instead of hiring staffers who at least can sing the Edwards mantra (read as have been checked out and live and breathe all that is Edwards), he instead hired two wild bloggers that have inflamed a very important demographic that is typically up for grabs. The Catholics.
A religious group that is typically not already "owned" by a party or candidate. Now he has the leader of the Catholic League going after Edwards to expose him for his "double standard", especially since he has refused to fire the two bloggers.
Now, I usually dont talk politics on my Real Estate Marketing Blog. But this isn't really a discussion in politics. It is a lesson in bloggging.
If you run a corporate blog don't have someone who isn't of your ilk write your brand.
If you are a one man army like most Realtors, you are a business.
That is why you won't see House Blogger swapped around for authorship. I don't think the CEO of Pepsi is blogging On Cokes Blog, and vice the versa.
So what did the two bloggers do to inflame the largest Christian group around? They have written what the League considers inflamatory remarks. Certainly Edwards would have never hired them if they would have treated thier blogging as seriously as they do "real world" communications.
What do you thin of the upcoming Spring home buying Season?
Thanks,
Dave
Posted by: Dave | February 10, 2007 at 01:10 PM