"THE SECRET & Real Estate"

Earl Nightingale said that "we become what we think about."

If you have not heard of the SECRET then you have either had your head in the cultural sand, or too busy selling real estate. This movie has taken the self help world by storm. It has stacked online and off line self help and metaphysical all stars.

Created by Rhonda Byrne, an Ozzie Film Maker who was inspired by the Wallace Wattles classic,  The Science of Getting Rich. (Its in the public domain. Do a search for the title and then .pdf and you will get several free sources)

The premise is similar to goal setting. Claim your desire, feel it, think about what you want, not what you don't want. We have all heard it before in any sales class. But not like this!

And it is sage advice, except it does not work!  The formula leaves out some very key ingredients that critics like Kevin Hogan and Dave Lakhani say are not only crucial. But the affects can be detrimental to your own and others well being. One huge variable is action. Nowhere in the Secret is take action.

Last week Kevin Hogan, Dave Lakhani , Blair Warren and Bob Beverly did a round table discussion about the movie and book The Secret.

If it was just a criticism of the movie, I would have not posted this. But the conversation turns to the marketing and sales of this cultural phenom.They talk about marketing principles and tactics that I have never considered and forever have changed some of my perceptions. It could be called "Consumer Protection for the Mind".

Comments

[Joven]

I have watched the movie and for me it can serve as a motivation to most people depending on how they perceive the message of the movie. There are many written arguments about the validity of the movie and i think it is based on how people look at things.

But the success of the movie is greatly influenced by there great marketing strategies. In fact there will be a seminar called the science of getting rich seminar. This seminar is based on the movie the secret and the principle of the law of attraction.

[Jim Churchill]

As in so many myths and follies one discovers that the secret to the Secret is that there is NO secret. Humans seek out the Secret in every aspect of our lives, from losing weight to going to heaven. The present is our only present. You can only count on what you have how. Maybe that's the real Secret?