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Forgive my indulgence as I humbly link you to an article that mentions yours truely. The piece in the Chicago Tribune Real Estate section considers the modern real estate conversation from the barbershop of yore to the modern digital blog. Thanks to my Chicago Realtor... Read more →
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I Got SEO'd
We get approached all the time to "do SEO".
Search engine optimization is the most over hyped, misunderstood activity on the web. And the spin starts at the top. Meaning the head spin meisters are Google, MSN , and Yahoo. Why would they do such a thing? They want you to spend money on their ads.
Additionally don't think that the guys who get real online marketing, don't do their own disinformation of what works today in SEO.
Yah, free is worth just that.
Its the part that boggles me most in the internet arena. Nothing is FREE, not forever anyway. MySpace had to make money somewhere. So they eventually littered their site with ads of buxum ladies who supposedly are looking for a date.
Murdock bought MySpace for the eyeballs. Google bought YouTube for the eyeballs.
Big dollars seem to cloud fundamentals in an industry (real estate) where real marketing is seldom understood or executed. I remember when I was green and I was taught the proverbial 30 points of action. In a listings presentation we were told to parrot, "Yes we will do open houses, and hand out flyers, etc, etc". We don't say that we would use their house as a device to harbor the local buyers. Sure if they buy this house great, but we also knew that chances were they would buy something else.Of course the 4 Color ad brings in the luxury buyers, but seldom sold the advertised house. But it sure makes for one hell of a presentation.
How many agents never figure out the misdirection? Whom of them never really get the marketing? Then along comes the web and these same agents jump right into the boiling pot where the TRUTH is further obfuscated.
First its YOU need a website. Then you need IDX, and then you need SEO. Blogs. Each with its own mind numbing set of nuances. The sale of course is always something for nothing.
And now the long tail . Ah yes. The proverbial long tail. The excuse that I cannot get real traffic, so I go after the scraps.
That's the way it is typically executed anyway. The longail is also over hyped and severally misunderstood by most. At least as it applies to SEO in real estate. It is often used as the excuse on not spending any real budget in an online campaign. I can just blog and get traffic and business.
Yah RIGHT!
Search has morphed into a two headed beast.
You can blog at the so called blogospere. But guess what they ain't buyin'.
Or
You can blog for traffic and leads. That takes SEO from the real search side of the engine.
It requires muscle called link equity. And sorry your blog roll of yours isn't going to do the trick.
Now don't get me wrong I am not against the blogosphere, but I use that to leverage getting our SEO clients traffic. The Secrets to using the Blogosphere and the Longtail for optimal traffic are what I save for our clients.
Read more →
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So I send out the final publicity letter for the contest, and I get a question. "I do not know what 50 links Are" Well, that not really a question, as it is an implied question. Nevertheless the message that I think she was asking... Read more →
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And the winners are: Adam Bailey - Next Level Realty representing Cambridge MA Real Estate Peg Archibald- Representing Savannah Georgia Real Estate Tony Marriott- From Arizona Representing Scottsdale Phoenix Real Estate and last but not least, this would not have been a contest without a... Read more →
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Halbert could write a sales piece, and it was so purposefully unassuming, that it immediately took your guard down. It would be only a matter of minutes that you would be pulling for you wallet. As Carlton said about him, he experienced life with a passion and thru his trials and tribulations (he had many), he turned Grey Clouds into Silver and Gold. From The Ultimate Swipe File: Read more →
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I am raising the stakes from 25 links to 50 links! Yes you get 50 links if you answer the easy questions. More links equal more traffic and more leads for you. Read the original post, listen to the video, and get 50 links. Who... Read more →
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Have you ever heard of Spam Arrest. The idea is that you sign up in a websites form and that person in order to send you email has to fill out a captcha in order to send you, what you requested. Personally, I think this... Read more →
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A Retraction Last Sunday I made a April Fools Joke. But no one really got it... oh well. So the video is my retraction that Spider Juice Technologies in fact had nothing to do with the sale of a home in Appalachia Lake front, which... Read more →
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This is startling. If you put a .16 per click value on each click, then #1 is $777.28 #2 is 2757.76 #2 is paying 3.5 x what #1 is paying. Assume they both have a sales rate of 1 per 20 registered leads. The average commission is $10,000. #1 has a Return on Investment of 242/20=12.1 sales or $121,000. or $24.90 per visitor #2 is 307/20=15.35 sales or $153500 or $8.9 per visitor #1 has a 2.9 X better Visitor Value than #2 Read more →
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