Gary Halbert, a man who was a living direct response legend has passed.
Another legend, John Carlton said,
..And he truly was a great man. He single-handedly changed the nature of modern direct response advertising… and through his teachings, spawned three generations (and still counting) of rabble-rousing entrepreneurs and marketers who continue to force the business world to bend to their will.
I never knew him. But he was one of the great legendary marketers that inspired me to do what I do. He was on my list of people I want to meet. That will have to wait now.
Halbert could write a sales piece, and it was so purposefully unassuming, that it immediately took your guard down. It would be only a matter of minutes that you would be pulling for you wallet. As Carlton said about him, he experienced life with a passion and thru his trials and tribulations (he had many), he turned Grey Clouds into Silver and Gold.
From The Ultimate Swipe File:
One of the many striking characteristics of Gary as a marketer was his knack for attacking a giant sized market with the precision of a surgeon. Take his: 'How to collect social security at any age.'
I have a few of his works that I treasure. Including a how to succeed in DR Marketing manual that he wrote from prison to his son Bond as his legacy. He was no boy scout, and anybody will tell you he should not have been there. But he turned rocks into diamonds in ways that many of us online marketers will never know, but should appreciate.
The King Of Copy's wit and genius can be experienced at his body of newletters here.
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