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Your Competition is Global Your competition can help you sell your properties Content is King and your industry leaders have given much of your "exclusive" content away. You need to develop content above and beyond just the IDX feeds. Consider local blogs, video, podcasts to start. Lets us not forget email and offline marketing. And you gotta keep it fresh and enlightening. Read more →
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I just read this quote and it got me motivated. I hope it motivates you too. "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Sun Tzu Read more →
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I admit it’s getting better It’s a little better all the time yes I admit it’s getting better The Beatles A Freddie Mac economist, Fred Nothaft told a crowd of Realtors in Anaheim that the end of the real estate slump will be sooner than... Read more →
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Despite the terrific foreclosure figures last month that showed an 8% decline, it still is a great niche to get yourself involved with. NOD's , Shortsales, and Repos offer tremendous listings and sales possibilities. I am curious. Can you let me know what kind of... Read more →
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Recently I posted an article declaring everyone a liar. The premise was that people are becoming so distrustful of everyone because of the deluge of ads we get and the fact that we are by our nature not trustworthy. It is best to let your... Read more →
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Big Ecommerce sites have known for years that if you want to sell a product you put a happy human in front of it. And nothing sells like a pretty girl. Well now there is evidence that it is best to point the pretty girls... Read more →
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The 3 most important words in real estate? Content Content Content. At least on the web anyway. The web was supposed to be the great equalizer. Today, it is becoming more and more expensive in money and time to compete. Arianna Huffington recently described her... Read more →
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Sunday's LA Times investigates this question. In a price sensitive market often the best price gets sold. However, this can cause a difficulty for the honest agent who is merely trying give an honest opinion of value and marketability of a home. Perhaps the seller might think the agent a sheister. Read more →
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So what if I was tell you that I know of this investor who is buying up property all over Orange County-The O.C.? You say that this guy is nuts right? Would you believe they are buying it up by the thousands of units? Well... Read more →
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Earlier today I was futzing in my log files and followed a link. I visited that site and was amazed that I was in the back console of the website. I had access to emails, editors, personal information. You name it. I immediately took snap shots and sent them off to the owner of the site and the vendor. Interestigly I have not received a reply from either. Read more →
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