A Bubbled Marketing Plan

Well let me reveal the Tim O'Keefe marketing plan.

Back in the day, the Real Estate market was receding. We had what some called 20% unemployment here in the land of Lala (los angeles).

My ex partner calls it the 15 minute listing presentation. And it helps if you are built like a football player. ;-)

It was born out of the philosophy of Mike Ferry and is inspired from a post I read today from Fred Sands. Mr. Sands who in the 80's was Mr. L.A. real estate said if you started in the business in the last 6 years it may be time to get a new job. Ouch.

He said his advise it to get listings and to tell the seller he had better lower his price or he will be giving his house back to the bank or sitting on it for awhile.

This was my presentation in the early 90's!

After the homeowners lifted their jaw off the floor we either listed the home at a reasonable price or they agreed to sit on it. I got a ton of listings and a bunch of homeowners that profited from the run up in prices down the road.

Paradoxically, I never felt better about my job as a Realtor as I was the only one in my market actually giving these folks a real assessment. Funny thing about the truth.

When you are not afraid to tell it how it is, you can do a nice business. I was listing a ton of property and they were selling because they were in line with the market. It is almost too easy as you are so transparent that the sellers have to take notice.

So be straight forward. Cut out the bull. Your clients will appreciate you all the more. And you will feel better about what you do.

Comments

[Bill Nad]

Tim this is good advice. I remember working in a falling market and as a Realtor I felt a little guilty walking into houses to tell sellers that the house had dropped in value.

This was a very bad attitude. As a Realtor it is not our fault that a bubble happens, no matter how big you talk about the future of house prices as prices go up, it is the buyer and seller that decide a sales price. Low demand = lower prices. there is nothing we have to do about that.