This fits very much with my last post.
Borrell Associates expect newspaper advertising revenue to drop more than 6%. This they say will decline by 16% in 2009 and 13% in 2010 as consumers go online for their CONTENT. The real estate advertising market is expected to show strong growth online through 2012. Online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. The online real estate ads will surpass newspapers by 2012.
Additionally, it seems old habits are hard to break as Classified Intelligence LLC and media company Realty Times revealed recently that real estate professionals still devote more advertising dollars to newspaper print ads vs. online ads at newspaper Web sites.
Comments