How to Survive in this Real Estate Market

I wrote yesterday about how I would get homebuyers and homesellers in the recession of the 1990's.

What I forgot to mention is that I went after Expired listings because they were a natural for my approach. The reason they expired was because no one was telling them the truth. I would call them, show up at their door, leave Fed Ex boxes and much more to get the homesellers attention. They were ready and more motivated by the time I got to them.

I want to commend the Tomato for his post : Looking For Ready To Act Buyers? This is a very nice compilation of ideas to blog prospect for buyers.

Comments

[Chris Dowell]

I have had a home that I have had difficulty selling. Last week the seller decided to offer a new convertible BMW http://BMW.DowellTaggart.com Any ideas on marketing?

[Tim O'Keefe]

How about an open house sale event?
In other words during a certain time period, viewers will get incentives for coming to, and purchasing the home.

This causes a scarcity and competition. You also will get social proof implemented. Whereby, people who are unsure, look to others for what to do. (Scarcity and Social Proof are from the Cialdini book Influence).

This is the biggest problem in the market today, besides credit liquidity.

Any one else?

[Jim Cronin]

Thanks for the Hat Tip, Tim!

[Tim O'Keefe]

:-)

Now I am pushing hats? hmmmm lol

[Frank]

Last week during my search for quality Real Estate leans, I stumbled upon this great new networking community called Salesconx. (salesconx.com) It's free to join and to browse leads, definitely something to consider.