Tom Brokaw has just written a follow-up to his book The Greatest Generation. I never read that book as I disagree with the premise. I know-but it is so Boomer of me). So when I saw him interviewed by Tim Russert for his new book, "Boom!: Voices of the Sixties Personal Reflections on the '60s and Today" I was interested.
"Of course I thought ours, the greatest generation!"
Nov. 4: ".....through a reflection in their lives, just like the greatest generation did. We’re still trying to work our way through the ‘60s."
Continue to find out what this has to do with online marketing.....
Of course I thought ours the greatest generation. I mean I was raised on Miss Maryanne and Romper Room. Always hoping she would see me in her magic mirror. Giant Robot and Speed Racer was my daily staples along with an insane amount of commercials aimed and getting me to bug my stay at home mom ( they did not call them stay at home back then) to buy me just one more GI Joe or Hot Wheels.
So excuse me if I don't think they the greatest generation. They fed my peeps all that fast food as we stared at the thousands of pixels beamed in thru my aerial receiver projecting into the sky. Of course, the crap my generation is feeding the younglings pales in comparison. Turn on Nickelodeon and I almost "get" Sponge Bob Square Pants. But I am lost during the rest of their line-up. And somehow after about 30 minutes I get an this sudden urge to hit my younger brother. Is it just me?
Despite our flaws, yeah I think we Boomer's are the greatest generation. And I am sure my children will grow up, (as they should), deluded that they are the greatest generation. Perhaps with that banner comes an expectation and a will to achieve just that.
Maybe we are the greatest, maybe we are not. However, I do believe as time moves on, commercialism has taught us since those early days of in between shows, that we deserve what we want. The line," I want what I want, and I want it now", has never been so pervasive.
This DEMAND is largely what is causing this online revolution.
It is this DEMAND that is fueling the Social Networks which includes blogging. It is the consumers unquenchable thirst for their particular "brand" of thought that drills them down into micro niches of content. In seemingly a never ending quest for knowledge. (content destination can confirm beliefs or can reveals who can be led-In other words these portals are either Kool Aid Drinking portals of self congratulating members, and or a portal just waiting to be led).
In a recent speech, Brokaw said he thinks print newspapers won’t be around in 10 years. ( audio.) However, Brokaw said there will still be a demand for journalists to interpret information.He said that the future of journalism is about interpretation.
“There will never not be a need for professional people to take complicated information, put it into a form that viewers and readers will need to know and want to understand,” he said.
This sounds like what blogging is. It sounds like what Social networks and media are trying to be. It sounds like you and I have a one up as bloggers. You see, this future world we live in is about content. And your's and my audience's ravenous desire for more of it. We want, what we want-NOW.
How can you provide this for your reader? What is your content strategy? Ooops. You had better get on that one, NOW!
Hi Tim,
Just found your blog. Good stuff.
Forgive the novice question. How does one set up a blog that is moderated? I work for a major land developer, and the biggest roadblock I hit with trying to get my company to allow me to start a blog to promote our website and community(ies)is that it will be unfiltered and create a forum for negative comments. This is a common concern amongst many firms not just in Real Estate. Any advice or thoughts on the subject?
Posted by: Cameron Jackson | December 7, 2007 at 09:29 PM
This blog is moderated. The comments do not show until it is approved by yours truely or by a staff member.
Of just turn the comments off. Which is what I would do anyway until you start getting enough traffic to justify testing it.
Posted by: Tim O'Keefe | December 9, 2007 at 06:57 PM