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December 6, 2007


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Chicago Real Estate

I think you're right about consumers not wanting to register on web sites to view information they know they can get somewhere else on the internet without doing so.

A few thoughts:

1. How many people know that MLS listing information is widely distributed and available?

2. Have you searched REALTOR.com in the past? If you've tried to use it as a real home search tool, you'll quickly find out the site's shortcomings (you can write an entire blog about how that subject).

3. If your web site offers something unique and useful, you can still garner user registrations. For instance, we offer the ability to search the MLS data of homes that have already been sold and their selling prices.
There are very few sites that offer that sort of data - even Zillow doesn't have that.

As always, if agents strive to be unique and try to think outside the box with everything they do, they will be rewarded.

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