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Google went black today in honor of energy savings. It admittedly recognized that turning the monitor black does not save any energy, but it is supposed to make us aware of Earth Hour. Whereby several cities across the world are turning off the lights tonight.... Read more →
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The mystery around Google stems from it behaving like an evolving, living breathing organism. And this organism spins baby. For years they have spun their positioning algo into a multitude of layers of complexity. Making it impossible for mere humans to get into a top... Read more →
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Total real estate ad spending has dropped 3 % so far this year, while spending on the online segment has grown 25.8%, hitting $2.6 billion. Borrell projects online real estate advertising to grow at 12.4% next year while total real estate advertising continues to compress.... Read more →
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Marketing is to a large degree about positioning. Redfin claims advantage over their competition. Their Unique Position seems to be superior savings . So they did a customer survey and found: 95% Customer Satisfaction (CSI). On average their clients net $5,048 more. On average they... Read more →
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John L Scott just released a PDF that I recommend you read and take as a guideline for your own current marketing materials. Titled, "Why Now is a Great Time To Buy a Home." I have said before that you should build up your own... Read more →
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Marc Davison wrote over at Inman a piece on the long term identity crisis of the lowly surveyed real estate agent. He gives some good advice. Do you want to stand out from the crowd? I have some advice to add to Davison's . First... Read more →
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If you wanted to buy the book Influence, would you type "books" into the search engines? Or "Influence, by Robert Cialdini" If you wanted to buy a Maytag Washer, would you type "Washing Machine" into the engine? Or "Maytag 27" Top-Load Washer with SuperSize"? The... Read more →
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Targeting general keywords is like a Billboard on the Highway while a specific or long tail word is akin to a targeted direct snail mail piece. Read more →
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Hitwise says using the plurals in your keywords pull better than the singular. I say why not at least test both? Read more →
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Rocky Balboa: Let me tell you something you already know. The world ain't all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't how hard you hit; it's about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That's how winning is done. Now, if you know what you're worth, then go out and get what you're worth. But you gotta be willing to take the hit, and not pointing fingers saying you ain't where you are because of him, or her, or anybody. Cowards do that and that ain't you. You're better than that! Read more →
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