Marc Davison wrote over at Inman a piece on the long term identity crisis of the lowly surveyed real estate agent. He gives some good advice.
Do you want to stand out from the crowd? I have some advice to add to Davison's . First of all do not worry about the crowd and the low public numbers of the industry. And worry about your numbers.
One of the big reasons that agents have such low survey results is that after every real estate boom, the media has tons of "my agent did this to me" stories. Fraud, deceit, pushy sales tactics is why the industry street cred gets a black eye.
Use some of the strategies and tactics that Dave Lakhani shares in his interview. Boldy tell the world that while others may have been pushing squirly deals, you played it straight. While others used pressure sales tactics, you were willing to walk away from the deal if it didn't smell right. Prove your integrity and relevance for your market thru your online and offline communications. Don't say it, prove it.
How many more black eyes can this market take before it gives up the fight???
Posted by: Real Estate Guy | March 21, 2008 at 08:46 AM
"Real Estate Industry Gets a Black Eye" Well, this industry is the ring not the athlete. This market just permit the interaction of the players, their skills and level of commitment. I adore Dave Lakhani's idea of prooving your integrity and relevance for the market through the online/offline communication. So do communicate to avoid black eyes!
Posted by: Toronto realtor | March 23, 2008 at 10:35 AM