Pat alerted us to a new Page Rank update. I really do not pay much attention to the PR bar anymore. At best it is a glimpse into the past about 4 or 5 months. And at worse it is a fabrication. (I tend to go with the latter).
Simply put in an ungeek way, Page Rank is the relative importance of your page. In the old days it was hugely responsible for big SERPS in Google.
Today, many believe it simply does not exist, or is not very important. I believe it is still important to a certain degree, its just that Google no longer hands us the odometer to see how to manipulate them. Go figure.
Page Rank is part of linking and linking is the single most important thing you can do for your website. Of course it goes without saying that you should be updating your site with new content.
I agree the PR number is no longer what it used to be. But it's value is not zero, so I would still suggest monitoring it. The best approached is to check it no more frequently that once a month. That way you are not jumping over every minor adjustment, but still getting an idea if your site is going up or down.
Posted by: Cape Girardeau Missouri Real Estate | April 30, 2008 at 04:28 AM
But doesn't your page rank also correspond to how far up in the keyword search results you're going to be? I do know that the higher a page rank you have, the more weight you have in external links in influencing other webpages search results.
Posted by: Real Estate Graphic Design and Marketing | May 6, 2008 at 03:40 PM
But doesn't your page rank also correspond to how far up in the keyword search results you're going to be? I do know that the higher a page rank you have, the more weight you have in external links in influencing other webpages search results.
Posted by: Real Estate Graphic Design and Marketing | May 6, 2008 at 03:41 PM
Yes Page rank is part of the formula. Page Rank helps the positions rise for sure.
Posted by: Tim O'Keefe | May 6, 2008 at 03:46 PM
Pagerank just defines the link popularity and weighting of a page if your on-page seo is poor then page rank means nothing.
Posted by: Paul Trippett | July 15, 2009 at 02:47 PM