What real estate niche is still selling like hotcakes? Luxury in pretty much any industry the high end is impervious to any market. They have the credit and the equity to stay fluid.
So what to do in the rest of the markets? Well, ramp up your marketing and your persona as marketing expert Dave Lakhani said in his podcast.
Allow me to repeat what I learned from Mike Ferry almost 20 years ago.
The best priced home will sell. If you list, the house better be the best priced home in the area. Or you and the house is gonna' sit. Tell the truth and your prospects will appreciate you. The ones that can wait it out will appreciate that they don't have to have people trampling thru their home anymore.
The ones that must sell will know the bitter pill they have to swalllow. And like a Doctor telling a patient they have cancer, you may not like it, but you sure will feel better when you get them out from underneath a whole lotta stress. And it will be because you had the courage to tell them the truth.
One of the best books for Realtors I have read is Ferry's Millionaire Real Estate Agent (or something like that). It is very focused.
Posted by: Phyllis Harb | April 19, 2008 at 09:00 AM
One of the best books for Realtors I have read is Ferry's Millionaire Real Estate Agent (or something like that). It is very focused.
Posted by: Phyllis Harb | April 19, 2008 at 09:01 AM