Three Types of Blogs

There are three types of blogs. But IMHO only one for a Realtor.

1. The Mega Blog like LifeHacker or Dave Taylor.
2. The Conversationalist. This falls in line with what you see mostly by the blog purists on the web. And I believe it is useful but can lead to very non targeted content production. I really do not think it relevant to making sales.
3. The Authoritarian. This is where you draw your line in the sand and say who, what, where,and why you exist. Why you matter. Some call it transparency.

I believe the more you stay in the realm of item 3 the more successful your business will be.

And while I am at it, it really isn't about blogging. It is about content creation. A blog is just software. Content Creation is about publishing and can occur on your website and/or on others websites.