Somewhat contrastive to last weeks post on Baby Boomers... A report by Jupiter Research found that the rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing, particularly the numbers of consumers that say promotional messages inspired purchases.
The report (The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools) indicated that emerging forms of communication are leading to diminished use of e-mail.
22% of e-mail users said they use social networking sites instead of e-mail, with scores more indicating they have used instant messaging (IM), text messaging, and cell phones instead of e-mail.
In 2007, 51 % of e-mail users said e-mail inspired at least one online purchase, and 47 percent said the same for off-line purchases. However, in 2008, the share of e-mail users fell to 44 % for online purchases and 41 % for off-line purchases.
This smacks against the study on Boomers that found that 75% who have received promotional emails about products and services have clicked through to the site being promoted, and more than 55% have purchased a product or service promoted in an email.
Hi
I think it is a does not matter on this and it is a simple to others.
Posted by: Property Brazil | August 6, 2008 at 09:18 PM
I use RSS and social book marketing all of the time. Most of my email is just spam now and I ignore it for the most part. Great post ....
Posted by: Mike Linton | August 7, 2008 at 08:34 PM
I think the emails are of a little concern with the real estate marketing. They don't have great influence on this market rather the blogs have been helping more in real estate.
Posted by: Property in Brazil | August 20, 2008 at 03:58 AM
I think its matter dude. I got many response.
Posted by: Brisbane Real Estate | August 27, 2008 at 05:50 AM
RE & mtg professionals: Start tweeting on Twitter now! This is where it's going.
Also see ping.fm and friendfeed - essentials, because if you're going to get real & serious about changing the way you communicate, these are vital! You'll see why once you realize just HOW MANY social media communication tools are out there.
Also, make the switch to Firefox and start using the plug ins - now! Forget about Chrome - at least for now.
Especially helpful is Sharaholic and a new tool call Ubiquity has JUST been released and it's WAY cool! See my Twitter feed for a link to a video that explains it all.
@seanrafferty - let's connect, follow me :o)
PS - That's http://twitter.com/seanrafferty
PSS - I suspect I'm preaching to the choir for many here, that's ok though.
Good post Spider Juice Tech. What's your Twitter handle?
Posted by: Sean Rafferty, CMPS | September 4, 2008 at 10:49 PM