Marketing SEO Blog

The Habit of Majoring in Minors in Life and SEO

Last night I was running late to football practice . (oh I forgot to mention I Coach 8 and 9 year olds). So I called ahead and asked my assistant to get the stretching started. As I was getting there he got all the guys... Read more →

Using Video in Your Real Estate Marketing

Having commercial quality video that represents your business is a valuable animated brochure. Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about. Because... Read more →

Pat Kitano on Social Media Podcast

Pat Kitano joins me for a lively discussion on the many uses of Social Media and web 2.0 for real estate. Read more →

"Hows the Market?"

Sellers: "What's my home worth?" Buyers: "What's for sale?" Both: "Hows the market?" Sales is always driven by emotions. And then the prospect justifies their decision with logic. You need that logic to push them over the edge. And I really like the data that... Read more →

Does EMail Even Matter Anymore?

Somewhat contrastive to last weeks post on Baby Boomers... A report by Jupiter Research found that the rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing, particularly... Read more →

Did You Cut Your Commission?

Consumer Reports says that 46 % of people trying to sell their homes through agents tried to negotiate a lower commission rate. Of those home sellers, 71% of the listings agents lowered their commission rate. They found that home sellers who paid commission rates of... Read more →