Using Video in Your Real Estate Marketing

Having commercial quality video that represents your business is a valuable animated brochure.

Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about. Because of its conversational nature, Web 2.0 demands speed and consistency.

Some ideas for quick and powerful video marketing:

1. Testimonial gathering-Nothing is more powerful than a testimonial and nothing is more powerful than a testimonial on video on your blog, website, CD, etc.
2. Digital Door Knocking. This beats the old style way of cold doors (which still works by the way). Simply go to all your happy clients and interview them about your neighborhood. What do they love about the neighborhood and local flavors? What do they like about their new lifestyle? Etc. Talk about local blogging!
3. Digital Neighborhood Tours-be the ambassador to your farm areas. This can really go beyond just video. It can become a social event whereby your online followers meet you in person as Pat Kitano described in our most recent podcast.
4. Meet the Affiliates-Buyers and Sellers are usually clueless about all these affiliate fees they have to pay. Like escrow, title, pest control, home warranty, etc. Interview  these people and let them describe the reasons for their services. There is a plethora of knowledge (translated as potentially very rich web content)  that these folks can provide for you. Besides it makes it much easier to get your rep written in on the contract when she just sold the client, not you!

So there are some ideas to get you brainstorming. Actually pretty much anything you would blog about can be vblogged.

We will discuss video marketing in much more detail in our launch of the Real Estate Guerilla Coaching Club.

Comments

[Jamey Bridges]

On the digital neighborhood front, you could also get one of your clients to let you inside so you can show an example of what a home in the neighborhood is like. Give your visitors the "MTV cribs" Point of view so they can see what a real home is like.

[Property in Brazil]

I think that the video marketing is much better way to market your estate or the blogs. I think this is really very helpful and more effective then usual marketing techniques. Digital door knocking and digital neighborhood tours are more better among those techniques for video advertisement.

[Jim Johnson, CRS]

Thanks for the great tips. We need anything we can use to attract buyers in this market.

[Brisbane Real Estate]

Informative article. It is really good to use video in real estate marketing.

[Tony Sena]

Real Estate Agents that learn how to use Video Marketing now will be steps ahead of their competition. We are working on adding video marketing to our real estate business in Las Vegas!

[ratansaini]

"Using Video in Your Real Estate Marketing " is a good concept. I do agree with this that visual Adds work better...

ratansaini
http://www.money4property.co.uk

Money4Property - UK National commercial property investment buyer and UK cash property seller offers you for sell your own UK home property on best sales value. It’s a quick property cash sale home.

[Flats 4 You]

Hey, very good tips about marketing, i will use them for my own profit!!!

Thanks a lot.

Cheers!

[Seanster]

This is Video Marketing, where in people will see you on what you actually do. This enable people to know you and by knowing you people will start to build trust and confidence in connecting with you. But video marketing should always be supported with your blogs, written articles and even your social networking sites.For these additional information helps people to understand you more not just with your expertise but your writings will perfectly reflect on what you believe in and on what you believe in is the total mirror of you.

[House Extension Specialists]

Only having a website or blog is not enough to get traffic but it should be well known to attract people towards you and the best method is to be popular marketing. And the marketing tips that you have given will work definitely.

[Austin Real Estate Broker]

I've always wanted to make some videos for my favorite neighborhoods, but I don't really like the cell phone type videos that people post on their sites. They really seem less than professional to me. That said, I don't think I can afford professional video production. Is there a happy medium?

Joe