Links are like a healthy addiction. And if you are to survive in the online marketplace you need lots and lots of links. 
Injecting Links!
But links are like the U.S. Dollar (especially lately!). The Treasury keeps printing dollars and what happens to the value of the dollar? It goes down. Simple supply and demand right?
So if Google bases its valuations of link value on who links to who link to who links to you (ad infinitum). And that is related to how many total pages are on the web. Then we have to consider the fact that the minute you get a link, its value has diminished almost instantly.( If only fractionally). Just last year there was close to 1.5 blogs created a second! So your links over time diminish in value. Thus, your linking must continue on a consistent basis.
Therefore linking is an addiction you should never quit if you are to succeed online.
Get Your Link ON!
Careful when doing the guest blogging thing.
Depends on if your blog strategy is set up for it. I do not allow guest logging on my site (at least not on the main featured part). Would Pepsi let Coke guest blog? Is the guest writing something on theme or not related. It had better be related. But then you risk giving a competitor access to your brand. Its blogging there are no rules, but these are considerations you should go thru.
Posted by: Coach Tim SEO | October 27, 2008 at 09:21 AM
I'm not interested in Page Rank. It is overhyped. When my site has a PR5 it is on the second page of my best keywords. When it is a PR3 it is on the first page of the best keywords. I would rather have a PR3 site on page 1, wouldn't you?
My linking strategy is to build good quality links plus content over a long period of time.
PR is good, but a better measure of a website is ROI. Isn't that the most important number?
Posted by: Chrs Dowell | October 28, 2008 at 03:12 PM
Thanks, interesting article. Food for thought!!
Posted by: Nieruchomości Kraków | November 25, 2008 at 03:01 AM
I agree that too many links on a site "uglify" the site. But, you might get info on a product or service that hours of researching wouldn't have uncovered.
In the larger scheme of life, I'd allow fellow links on a site, why not? It's all a fleeting dream, when it comes down to it. A site doing well today, may not be around in a year, so what did it matter?
If you could help someone else today, this minute, why wouldn't you? The site sold tomorrow could be yours or mine.....
Posted by: Mr Mogul | November 26, 2008 at 05:59 PM