Just Ask....
HouseBlogger started off way back in 2004 proclaiming that the web was best suited as a DM tool for real estate agents. DM means Direct response. 
Which implies that you start with a slippery chute that starts with traffic & finishes with the outcome of a lead & then sale.
What might that chute look like?
- Traffic. Traffic might come from Adwords, SEO, or even banner ads.
- A website. A website can be your main website, a blog, or landing or squeeze page.
- A call to action. If you don't ask they won't buy or sign up in this case. This has to include a strong offer of value. It might include access to listings (although this has become less enticing because of the commoditization of the MLS), a report (my friends at Altos Research offer very useful market data).
- A follow up sequence including at least some of the following: EMail sequencing(drip campaign), phone, snail mail, fax, etc.
Without some sort of DM strategy a website is nothing more than a digital brochure and we all know when someone asks for your card or brochure in the real world, your paper is usually headed for the round file!
Ask. Many real estate agents see their leads double when they just place a registration out front.
How do you create this with all your social web pages lie Twitter, Facebook and the like? They are merely webpages are they not?.. and they can serve to bring your peeps back to your call to action.
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