Profiting From Social Media: Advice I Gave to a Recruiter

This is from an email I wrote to a friend about how to effectively use social networks for gaining new clients. It is unedited other than making it more readable:

1. In Facebook and others join groups and then make friends.As a recruiter find groups where your potential clients are hanging out.
2. Do a search under groups for their business name, then their specialty. IT, Network Administrator, etc, keep searching
3. Join and lurk to see if it is vibrant
4. This is where you figure out what is the conversation and you figure out how to enter it.The old marketing advice comes to mind: Enter into the conversation going on in your customers head
5. Ask yourself "what problems need solving?"
6. Start participating, answer questions, solve problems
7. Add commentary that is of value, not salezy.Give your expertise, and your personality to the conversation
8. Do not be just another Indian, be the Chief
9. Soon you will have your own tribe
10. That is adding to the community.Now you are a "friend".Get known as the advisor for job hunting
11. you have just built a personal brand in this group.Now it is easy to ask for help in placing or getting job orders.

This really should not seem like anything new. It really is networking 101 only digitally. Hence the words "social networking".

Do you really want to blow it up to the next level? Add video and  audio and such to take your personal brand into the stratosphere.

Comments

[minersville real estate]

Very good list.

Thank you very much!

[Todd Covington]

You know, I get the list, and think it's a great list, but how in the world do people work on this, seo, blogging, their website, squidoo, and a million other things. I'm just not sure if I have time to do all the social networking stuff. I mean I could do one, such as Facebook. Bu becoming the chief is just more than I think I can handle. I just launched my site 2 months ago and it's all I can do to keep working on the seo and pages. Dose everyone have the time to do all on this list and a website? Thoughts? I know a website isn't on this list but if you are running abusiness, I assume you have a website.

[Sankertown]

That is a very good list. I'm going to try out some of those hopefully this year!

Ernie

http://www.sankertown.com/

[Mr Mogul]

I'd also add that if you want to be a "Chief," you'll need to read the posts and anticipate what result will come of actions presented by the other people posting.

For example, someone has lost a job and wants advice on how to get another one in a certain industry. People reading the thread give advice on which new job to seek for the person laid off. A "Chief" also anticipates that the person may be ouf of work for awhile, can suggest some alternatives to finding employment quickly, also, some suggestions for long term plans to bolster confidence and possibly switch careers to industries hiring, etc.

Be a "Chief" and use a crystal ball. Then, you'll be a resource for other people, and others will start to ask you for your expertise. Later, when it is time to market and promote yourself, you have this expertise to show that you know how to anticipate the needs of a potential client.

Who wouldn't hire you?

[Realtor Marketing Products]

That's a really great post on how to effectively use social networking sites for business purposes. Great post.

[philippines properties for sale]

It's a nice idea having a list if this was great. Well, i try that hopefully thanks for sharing this entry. Keep up the good work.

-stephen-

[Larry Genkin]

Great suggestions, I don't think the importance of social media for Realtors can be overestimated. In fact in my “How to Become a Sought After Industry Thought Leader in Just 6 Months” teleseminar (http://tinyurl.com/dfkvnz) I expand upon many of the bulleted items here because of how relevant/critical they are. Well done.

Larry Genkin
Creator
Thought Leadership Marketing Method
www.thoughtleadershipmarketing.com