The Secret to Sales Success Online

I learned log ago a few truths that are THE path to sales success.

People buy for emotional reasons and justify with logic. As an example, all the gurus are trying to explain how Obama was brilliant with his social media expertise. Let me tell you the  Obama win is easily explained. It was because he was more emotional stimulating than McCain who was about as exciting as watching my cat clean himself. And there was Palin. And then things changed for a second. Until the bailouts started.

Facts Tell and Stories Sell. I learned this in my brief stint in Multi Level Marketing and it is how you move lots of people to follow you. Tell a narrative and people will be much more interested in what you have to say than if just told.

Comments

[Cashflow Cindy]

So True, Emotion is the driving force behind the sale. Logic is what we use to explain Why we bought...... I never thought about the election as emotion over logic. Obama drove more emotions

[Medical Office Space]

Very true, creating an emotional connection with the consumer is a great way to increase sales. You have great info on your site, thanks!

[office for rent]

Great way to put thing into perspective. You can throw fact after fact about a property to try and sell it, but if you can create an emotional attachment for a buyer you're that much closer to a deal. Thanks for bringing that back to mind.