What Are You Emoting In Your Marketing?
I just penned a post over at the PositiveonRealEstate Blog on perceptions and the way they influence our decisions and more importantly how perceptions drive the real estate marketplace.
The issue being at its core is how are you as a publisher influencing the real estate conversation?
I see Realtors on FaceBook or Twitter report their number of showings or 4 offers for the day are implying that their marketplace is robust. The article I wrote goes even beyond that in discussing how language can move people. Of course I steal mostly from political examples as they are the most obvious.
Consider the following scenario:
If the market comes back you want to be already prepared.
WHEN the market comes back NOW you will profit from the turnaround. Face it most people do not even know the market has turned around before it is too late.
When is stronger than if, and Now puts people into the moment and more of an action oriented place.
You are so right in what you have said here, positive words can make all the difference. We are all begining to see that the market is improving, the more we talk about the improvement the more the positive thoughts will spread.
Posted by: loft rentals | April 7, 2009 at 08:01 PM
I am with you on this post. Get prepared and stay prepared. We just had a big hit in Oxford, Mississippi (home of the first presidentail debate in 2008) and Thank goodness I was prepared!
Posted by: Oxford MS Homes For Sale | April 10, 2009 at 04:10 PM
Like the boys scout motto 'Be prepared' we need to always remain informed and adapt to market changes to remain afloat. I listened to some economists some hours back, they said even if we come out of this crisis, there will be another coming. Its very important we remain informed and innovative. Nice one.
Posted by: Abas | May 7, 2009 at 12:45 AM
Twitter can be an effective tool, but you're right keep on top of the other things.
Posted by: Jeff | May 14, 2009 at 01:07 AM
Most real estate agents get their news from the newspaper and tv. These sources bombard the public with negative news because that is what draws the public and thus advertisers.
I get my news from the internet and I'm prepared!
Posted by: DowellTaggart | June 3, 2009 at 07:29 AM