How You Link Matters to Google

We already know that links to your website help get your page ranked in Google right?

The value of that link is measured by at least the following:

• Page Rank-This used to be the be all to end all of getting high  in the SERPS. It is not as important anymore as it once was. I still think it does carry weight, but it is nearly impossible to measure it. If you use that green bar in the Google Browser tool bar it is a lie. So turn it off it is a worthless measure.

• Reputation/Anchor Text-The words in the link matter. Click here is worthless. Use a targeted keyword in the anchor text of the link coming at your page. This creates a reputation for that page. This is what a keyword link would look like.

• Age-The age of the page where the link to your site resides helps lots.

There are others minutia that can help and is worth getting if you can. If you can get the title, h tag, and words to match up to the targeted keyword on the page that links to you this can help your link be more relevant. 

Related SEO Posts:

• On Link Exchanges

• How Many Back Links Do You Have?

• "Yahoo!?... Where R U?"

• Do Links Even Matter Anymore?

• A Confession

• Page Rank Update & What It Means to You

• Will You Link Bait For Me?

• Page Rank is Dead

Comments

[Brandon Smith]

That's why you are the master. I have to confess that I have only recently started doing this. I used to use my signature as ...

Brandon Smith
AgentExcel <-linking this to the site

Now I do it like this...

Brandon Smith
AgentExcel
Real Estate Marketing <- linking this to the actual site

This is actually something that I remember you saying a while back so thanks.

[krishna]

Thanks for the post..
It was very informative..
Idaho Real Estate

[Junior]

This a very helpful article. I think most importantly is patience. It takes time and consistant action for your page to get known.

[Matt - Colorado Luxury Real Estate]

Consistent action is right. You can't give up on your efforts even when it seems like what you are doing isn't adding up to anything. Believe me, it is.

[office space philippines]

Yeah, It really matters to Google. Better to choose keywords with lowest competing to avoid fierce competition and keywords must have commercial value.

[David Jonhston]

yes you are right there is not a good thing to place your link with anchor text of just "Click here". One must some target some keywords and then work on those

[Costa Rica web Desing & SEO]

many seo commit this mistake of using an anchor text click here without thinking that Google also takes into account whether the link has some keyword

[Pasco REOs]

Use website's Main keyword as your Anchor text Link. And also, when doing link building - these includes directory submissions/social bookmarking/article/press release make sure to add anchor text link pointing to your sites, this will help you increase your website traffic.

Pasco REOs
http://pascoreos.com
pascoreos@gmail.com

[RachelRey]

Using the word Click Here is a waste. You should use your websites keywords for (anchor text)links.