The Secret to More Real Estate and Mortage Leads

Do you suffer from a buy or die mentality?

Meaning that if 100 people come through your website, and 1 registers as a lead, then 99 are lost. They died.

Follow up is key and the best follow up is through intelligent email followup. Call it drip marketing or sequential, but this is the secret to large success online.

Here is what I told a consultation client when asked how to create more leads online.

Start at the end...you want more sales?....

how do you get there?

back your way into that

SALES<lead incubation<lead created(conversion)<Traffic<Organic search

Each of these events are created by elements onpage,offpage or both.

Need more help than this to tie it all together? Sign up at http://www.realestateguerilla.com.

Comments

[MarryColorado]

Thanks for the post. Your right Follow Up is a key a the business. In real estate leads is very vital, you need to establish first you website and create a good relationship online to be able to have that leads.

BankOwnedColoradoSprings

[American Real Estate]

Is online credibility really about posting the obvious and commenting with inane comments that don't add anything to the ocnversation? If this is what building an online presence is all about, the effort is doomed for failure. "Follow up is the key." Duh. I would posit if the commenters are looking to increase their online presence, at least do so with some thoughtfulness. Kudos or thank you's to the blogger are weak, repeating the premise of the blog post is lame.

[Cheap Florida Homes - Discount Home List]

Posting your properties in multiple places such as Craigslist is a great way to increase traffic to your website. In Central Florida Orlando it works well in selling cheap Orlando homes. High end properties you will want to have a relationship with a real estate sales associate that has a good buyer's list. On www.DiscountHomeList.com we have mostly cheap properties. These sell like hot cakes in this market right now.