Percentage of U.S. clicks by number of keywords
|
Subject
|
October 2009
|
November 2009
|
Month-over-month percentage change
|
One word
|
24.03%
|
24.13%
|
0%
|
Two words
|
23.13%
|
23.14%
|
0%
|
Three words
|
20.53%
|
20.37%
|
-1%
|
four words
|
13.83%
|
13.84%
|
0%
|
Five words
|
8.13%
|
8.13%
|
0%
|
Six words
|
4.42%
|
4.43%
|
0%
|
Seven words
|
2.43%
|
2.43%
|
0%
|
Eight or more words
|
3.49%
|
3.54%
|
1%
|
Note: Data is based on four-week rolling periods (ending Nov.
28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S.
Internet users. |
It seems one to three keywords still rules search. Typically, keywords become
longtail as they increase in number.
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