Every engine wants your ad spend. you can chose from AdWords at Google, Bing, and of course Yahoo. So the knee jerk reaction is to jump on over to the big Daddy Google for your ads. Not so fast.
Bing Has Better Click-Rate than Google, Yahoo! But AOL is even Better!
Chitika, an online advertising network claims that Bing gets better ad click-through rates (CTR) than Yahoo! and Google.- 1.74 percent Bing
- 1.37 percent Yahoo!
- 0.98 percent Google
- 1.76
percent ASK
- 2.50 percent AOL
The post did warn that Google still gets 84% of all traffic. However, when comparing one Google visitor to a Bing visitor. The Bing visitor is more valuable.
Very interesting data. I always assumed Google was the top dog and wouldn't have given AOL as much thought before reading your post. I may have to adjust my advertising after reading this.
Posted by: Los Angeles lofts | December 12, 2009 at 09:49 AM
PPC rate is good but online marketing is a numbers game and GOOGLE still reigns supreme!
Posted by: Matt Gierden | December 12, 2009 at 01:39 PM
Google still is the king of the hill, there is no question about that. I have marketed in all, and, even though other do bring me the clicks and visitors, google's targeted advertising is the only one bringing me sales. I don't know why, but it's the only one that works. http://www.efarpro.com
Posted by: Efar | February 26, 2010 at 08:19 AM
interesting, but I don't believe it. Google is head and shoulders above the others. Anyways, Google has actual users looking for what you have to advertisers, AOL, Bing, Yahoo, Altavista or whatever have Nigerian scammers buzzing around, and even if they click on your ad you don't want them to because they're wasting your advertising budget!
Your House Into Cash
Posted by: WeBuyHouses | June 22, 2010 at 09:48 PM