How To Dominate Social Media in Three and Half Minutes

Put down the Koolaid and get to work. The social media is not new. Just easier. And it adds lots more places for you to prospect.

It is simple.

Instead of getting overwhelmed with joining one social spot after another.

Work Smart!

Find the Conversation

• First off who is your prospect and where do they hang out?
• What is their biggest concerns and pains?
• What is their biggest lifestyle fantasies?

 Get in Front of the Conversation

The where:

• Facebook Pages
• Facebook Fan Pages
• Twitter Searches
• Twitter Hashes
• Forums
• Google, Yahoo Groups, etc
• Flickr
• YouTube
• Blogs
• Trulia Q&A, blogs, etc

The Who:

You want to find conversations that will be folks most likely to want what you sell and your expertise.

• Mortgage Information
• Divorce
• Loan Modification Forums
• Foreclosure Forums
• Marriage Forums

Sleuth for lifestyle change communities. 

Enter The Conversation

• Add your ideas to help the community members and then begin to offers ideas and help.
• Lead the Conversation
• Once a trusted voice add your opinion and leadership to your way of thinking. Your brand.

Thats it! Your social success model.

What the Koolaid Vendors Don't Want You To Know

The Social Media did not start yesterday. It has existed even before the world wide web and browsers.

• What caused internet death in 1997? "Build a Website and they will come".
• What causes internet death in 2010? "Build a social presence and they will come".

Success loves movement and sitting idle or worst yet publishing consistent sludge will cause you to lose online.

The greatest illusion since the start of the web was to just put up a web presence and you can make the huge dollars. Prospecting is prospecting is prospecting. Some time you just gotta get your hands dirty and not just sit and wait for something to happen. You gotta go make it happen.

The insiders know the money is in the list. That list may be your friends list on Facebook, or Twitter, or your email list. Perhaps you have a heavy community on your blogs. This is your list or what some would call your herd or your tribe.  But they are all groups that share an interest in what you do. And the only way to build tribe is to target like minded people talking about their life and their desires.

Related Posts:

• Social Media Search Screams for Google
• Are Your Tactics Hurting Your Strategy?
• Web 2.0: What is it?
• 2.0
• Twitter, Obama, and Tribes Or Five Reasons To Love Twitter
• Profiting From Social Media: Advice I Gave to a Recruiter
• Interview With a Social Media Pioneer
• Social Distortion

Comments

[TreeHouseForRent]

Still trying to figure out the whole social marketing media thing. Hey, learning to fly wasn't easy either when I started. The results are guaranteed, you just have to be patient. It doesn't happen overnight.

[keithyip]

Agree that you should not expect to sit down there waiting the prospects to knock at your door after setting up the social media accounts. They do not work in this way.....I believe in giving before you start to receive. Therefore you have to be contributing before reaping the fruits...

[Vancouver WA Real Estate]

Thanks for the tips and info. We may have been recent to add our web presence, but our interest in growing in the social media networking realm is high. It's now a matter of finding the time and energy to be putting out quality input!

Great blog site here.

[Realtors]

Seems like MySpace has lost on its way now. I find Twitter very helpful now.

[James Dearsley]

Have meaning to read this post for some time now and glad I did.

It is true, having a Social Media presence will not just generate business as you say. I have recently written about Social Media (or rather technology on my part) and Real Estate. I basically state that without a presence (and a strategy) old, more traditional agents, the ones with a website, are going to look very outdated soon.

If you are interested it is here http://jamesdearsley.wordpress.com/2010/01/07/changes-in-technology-past-and-present-and-the-affect-on-real-estate/

Cheers guys,

James

[DenverRealEstate]

Although we have been using traditional SEO tactics for years, our company is only recently diving into the social universe, and this post has been a great help :)

[Morgan Hill Homes]

great article. I am trying to get my social media plan together and the article was informative and didn't have the usual fluff added. Thanks for sharing.