When blogging first hit the scene it was seen as a panacea to expensive SEO and webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that preceded blogs as a household name certainly helped to grow the medium.
Blogging and pinging was instant Google love back in the early 2000's. Obsessions with long tails and link schemes like blog rolling and blog carnivals often gave birth to websites more interested in the shiny new media than business building . Conversing with competitors and fellow bloggers than potential clients and customers.
Blog posts could often times bare more likeness to a teenage texting threads than a transparent view into a professional's business.
And then came micro-blogging and Twitter!
Just as the conversation got damned near retarded, it moved to the new media. Yes in case you didn't notice, Blogging has become the old media, or at least middle aged media.
This is fantastic news for you if you are a true blue blogging/publishing maven. Let microbloggers keep all that deep thinking fodder they can in the 140 characters or less while the big kids spin their genius into real sentences and paragraphs meant for adults to read and consume without all the empty calories.
You see business people do not speak ADD and acronymic ambiguities. Yes, your readers do have ADD. But it doesn't mean they have the patience for your ADD.
Publishing with purpose
Now did I say stay off Twitter or Facebook? Of course not. And for some they have a legitimate place in a business. But you have to seriously ask yourself if that is your business.

Lots of the Socialrati like to place Gary V the wonderkid of the wine business as the proof of success from the social media. First off he sells wine. Most of my readers and clients sell a bigger decision than a bottle of wine. Secondly, a home is on someones radar for at what...6 months? Wine goes with everything. Even a house purchase! So realize the differences. Business to Business and Business to Consumer. As well as service and product differences when considering proof.
I keep telling myself I am going to go poll the top agents in various Boards to find out how active they are on the social media. What I am pretty sure I will find is they aren't. At best out of obligation for the latest Big Thing, the vast majority do not participate at all. Having their assistants blast new listings and such out to their soon to leave followers. Why?
Because intuitively to anyone paying attention being a Gary V takes some serious chutzbah! The man has a personality that few care to nurture in themselves. He is digital Trump. So most acquiesce to a broadcast model of social media participation.
There are in fact only two ways to participate in social media.
1. Socialize. Actually interact with other people. Go figure.
2. Broadcast. Just post links, or listings, or stuff without chatting with anyone.
You can develop your personality in the social media. But...
If you do not blog effectively you shouldn't socialize,...yet!
Seriously. If you have difficulty getting your message out through a blog then you should not be on the social media. Even Gary has a home base called his website to which he sends people.
Develop your personality first through your own web properties and extend that into your social reach.
How? Have an opinion. If you do not have an opinion about how your business and industry needs to be done then why should anyone do business with you? You are just like everyone else.
No. I take that back. Have a strong opinion.
If you want to get a bit academic about this you can study Jung's work on Archetypes. Why Jung and why Archetypes? These are personalities and symbols that have inserted themselves into every story ever told by mankind. The reason is that we gravitate towards these types of personalities because we can relate to them. Oh by the way. Every big time ad agency knows about and uses Jung's concepts. Isn't it time you do? I will make my next post all about personalities and Jung.
Transparency and Personality
But suffice it to say. To know my blog and to know my social posts (mostly Facebook) is to know me. The thinking goes to know me is to know my business. Then you will know that I am very family oriented and very much about helping kids, especially those without much. I also am very conservative. And more than anything I love blowing those stereotypes up into smithereens in my social posts. All of this is to give you the reader a feeling of confidence first and foremost in our integrity when you get search engine optimization, a web site or blog, and or consultation from Spider Juice Technologies. Welcome to 2010.
By the way as mentioned, I will broadcast into my social net to get traffic back to this website using my ping method.
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