The webs history has evolved by hype and misinformation. Sold by hope and the mantra of "build it and they will come", budding webmasters have been met by disappointment as each new new platform was met with frustration and complexity.
If this sounds like you do not fret.
Chasing Shiny Object Syndrome
The mantra of build it and they will come has been uttered with the first websites, SEO, Blogging and social media.
Starting your social media campaign with being told 500,000 folks are on Facebook and you need to be 500,001 is not a strategy.
What does every webpage have in common?
CONTENT
Yes! and so if you build content you can easily fill all the old tools and new tools at will. Therefore you must embrace the fact if you are to prosper online you must publish.
In fact you are a publisher. Each new platform therefore is only a new opportunity to syndicate your published content.
Stop majoring in minors by focusing on each new tool and each new tactic. You need to be a publisher and thought leader by producing useful content.
Then have a strategy to do something with said content. Syndication and repurposing is the key.
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