How to get more likes: Write more status updates about social processes, other people, positive emotions, and religious words.
How to get more comments: Friends tend to comment more on posts featuring I pronouns, first-person pronouns, cognitive processes, and present-tense verbs. Post that fit into the categories of Insight and Causation get comments, as did posts themed around negative emotions.
How to get fewer comments: Posts relating to sleeping, positive emotions, or religious words. Tend to get low comment activity.
From the previously mentioned Facebook study
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