Manifesting your own social influence
The number one rule in social media is that there are no rules in social media.
Ever since we heard the word Twitter and the legend of Gary V. We have been fed a steady diet of words to indicate a vendors specialty. They are all quite creative and of course self appreciating.
- Social media guru
- Social media specialist
- Social media strategist
- Social media extradinaiire
This is nothing new as someone who has been on the net marketing since the mid 90's. I have heard every kind of grandiose modifier to pump up a persona. I saw self proclaimed SEO experts jump into the real estate hosting game. Did they know SEO?.. of course not. But they couldn't let that revenue stream slip out of their hands.
So they claimed they did SEO. Other more honorable companies white sourced outside firms like Spider Juice Technologies (my company) to represent that which was not in their tool shed.
While the shucksters sold their souls for a few sheckles. Many of these vendors jumped on the Blogging ethos claiming blogs were instant Google love. Having missed the blog and ping thing by two years. And thank goodness many of these folks are out of the business. Or, they unfortunately morphed into the newly invented social media gurus.
The Social Media Bible
Hey not all are bad. But when you hear someone start with "this is the TRUTH ..so be it". Run for the hills because there are no sustainable models in social media that scales or is replicable.
Until maybe now.
Many of the studies regarding social media have often been akin to Big Pharma providing safety studies.
However, Facebook has revealed their own users habits in a fascinating piece that hints as a pathway to manifesting your own social influence.
Facebook studied close to one million updates, and then placed the words found in the updates into one of 68 different categories using the Linguistic Inquiry and Word Count dictionary as guides. These categories included parts of speech, the emotional context of the word, or the specific topic said words relate to.
"Word usage of more “popular” people also differs from people with a lower friend count. People with more friends tend to use more of the pronoun “you” and other second person pronouns. They write longer updates, and use more words referring to music and sports. More "popular" people also talk less about their families, are less emotional overall, use fewer past tense and present tense verbs and words related to time...Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there’s nothing more to say) whereas negative emotional updates receive more comments (perhaps as a consolation)."
If you have a copywriting background you will find much of this familiar.
In the methodology that I have taught for years is a publishing model of marketing. There is an entire video series that I did in the late Summer that is a terrific start.
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