I recently met Dave from HouseTipper.com when one of his clients ran an insertion into RealEstatePressRelease.com
We hooked up for a textual interview to find out a little more about this company and the unique Group buying experience they provide in the real estate space. When I investigated them, I saw offers by agents like the one currently running on the top of their home page: "$2,500 cash back at closing when buying or selling a home with Regina Wagner".
What is HouseTipper?
HouseTipper is the first and only group buying platform created specifically for the Real Estate Industry. We offer consumers huge savings on Real Estate and Home & Garden deals. We've created HouseTipper as a central platform for the industry to showcase these deals and use them to help generate qualified leads. Deals are everywhere in Real Estate but sometimes they are hard to find and sometimes you don't get them unless you know what you are doing. Our goal is to change that.
How Does Your System Work?
Our platform works much like other group buying sites. We feature a great deal, we set a tipping point and if enough people buy the voucher then the deal is on. What's different about us is our types of deals.
We offer real estate agent deals, home builder deals, mortgage deals, leasing deals, time-share deals, home & garden deals, and real estate investment deals.
What gave you the idea to start this company?
We liked the group buying model as a lead generation tool and thought it would be great to use to feature something else other than cheeseburger, botox, and Brazilian blow out deals. My partner and I both have worked in sales. We hated cold calling and didn't like buying expensive ads. The group buying model works and our deal-makers like it because there are no upfront costs.
Why wont a Realtor just go and use Groupon or Living Social instead of
HouseTIpper?
Good question. They could but Groupon and Living Social's focus is on high volume impulse buying deals, so I' not sure how much they want to be in this particular area. HouseTipper was created for the Real Estate Industry and we think it's deserving of its' own platform. Plus most Real Estate professionals don't want to be viewed as just another group buying commodity.
How do you get buyers and sellers for your advertisers/Realtors?
We are getting some great deals on the site but the key is distribution. We are working on building up our subscriber lists in each city. In some cases we are working with advertising firms on behalf of their clients. They like the fact that we are flexible and they can integrate a HouseTipper deal page into their existing marketing campaign. We also work with online marketing consultants who are looking for new lead generation tools for their clients. Last but not least, we are also forming strategic partnerships with other Real Estate websites to give our deals even more visibility.
How did you get here? What did you do in your previous life? My partner is a 10 year Real Estate agent. I have a sales and marketing background. I called him up one day to discuss the idea. We then put our heads together and thought of all types of unique ways that group buying could work for the Real Estate Industry. So there you have it. The Groupon of real estate.
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