Most every morn, often pre light I venture that groggy walk out towards the home office. The rythmic beats of a local woodpecker delighting my ears. Several per step.
I had to look up and wonder why woodpeckers chip away at the wood, over and over and over. Day after day, week after week. It is to get to their food. The bugs and worms that have infiltrated the deep crevices of the wood.
The work of you the entrepreneur came to mind. Doing what so few are willing to do. Without you chipping away at your tree, day after day, week after week. The world wood be without your services. Without you toiling over better ways to serve your market. Pecking away at those innovations your marketplace would be wihout a valuable part of their lives.
So I look up at my friend, our friend I hope by now, and I wonder since he is pecking away at a telephone pole if he will ever get to his food?
Knowing where to peck and that you are pecking at the wrong tree might be the most important lesson for an entrepreneur.
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