When Good News is the Bad News From Google

April 21, 2015

When Good News is the Bad News From Google

How Google's newest battle may have cost you half your web traffic.

So the news is leaking that the Google Mobile web war will not wreck your site's rankings. Well not completely anyway. That is the good news.

Your desktop search will remain what has been, while you will get a similar ranking from Google Mobile if your site is mobile friendly. It is likely that there will be two search indexes. One for Mobile. One For Desktop.

Now the bad news: Since over 50% of your visitors are from Mobile. That means a potential 50% traffic loss for you. And if you are mobile friendly, then you will maintain what traffic you had.

Why is Google doing this?
I wrote about this before. Google likes to refer their visitors into pleasant experiences. So why would they risk giving a visitor a poor experience by sending a phone user into a non phone friendly site.

In fact, there are a number of markers for user experience or User metrics. In fact, we at the "Juice Lab's" have said for awhile now that geographic searches demand great user experiences. So we are looking for positive visitor behavior often marked out by their:

Time on Your Site
# Pages visited
Bounce rate

And these are directly influenced by the quality of your content and design, the speed of your site, and the device friendly experience.

There are four other huge drivers of local SEO. More on that soon.

We are consulting and implementing riveting content that you can implement after consultation and or use our services. Either way this content keeps your visitors engaged into your messaging.

I posted a nifty Mobile optimization infographic for you here along with my best solutions for fixing your non friendly mobile site.

http://goo.gl/EtD6W2

Cheers!