Marketing SEO Blog

Cialdini's Return

If you do not know Robert Cialdini's work then you must right now go out and buy his books Influence and Yes. Why? If you have studied any marketing at all then you have researched direct response and the great copywriters like John Carlton, and... Read more →

Is Your Professionalism Killing Sales?

Somewhere in between Sales 101 and our first time in the "Sales Box" of a car dealership, most of us came up with what professionalism should and should not be. I think most decide, "whatever I just went thru in that dealership is what I don't want to do to people". NAR has somehow led an industry that is wrought with lightweight sales training and has defined (better said, mislead) what should be the definition of professionalism. The behemoth organization's attempt at adding professional designations that require time and money by the "flock", but in reality add little value to an agents bottom line. Read more →

"How To Be more Successful than Reality"

I recently was on my daily walk and went past a new Super  Market that just opened. I am actually pretty excited as it is literally a block and a half away. The Albertsons closed down about a year ago and we have had to drive about 3 miles to the closest market.

Anyway, I was walking across the driveway and the cars were lined up to get in. I looked in the parking lot and it was completely filled.

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Color Part II

We recently reported that the consideration of your color as important in your marketing and home staging. Ford Motor company has found that "40% of consumers will turn to another brand if they cannot find the vehicle color they want". In fact, Ford Motor Company... Read more →

More Cialdini

OKAY I went on an Ice cream run last night for the kiddies. ( I admit it I indulged also!) I got to check out what this new supermarket was all about. (see my last post on Social Proof). Turns out it is an Asian... Read more →

Some Thoughts On Persuasion

I experienced some interesting lessons in persuasion personified lately. So I thought I would pass them along to you.

The other day my wife tells me that she is going to buy flowers for the two kids teachers.

My cheapo-kneejerk reaction was to say, "don't spend more than about $20 each". She replies immediately, "It isn't like I am going to spend $60 each for goodness sake".

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