
The recent article of last month in my Big City paper, the LA Times raises realty blogging to a place of absolute necessity and almost web royalty. The takeaway seemed to be just blog and success will come. Which of course reminds me of the old Web 1.0 adage, "build it and they will come". Which site owners eventually find to be untrue.
It seems with every new emergence of a platform comes a love affair. But let's focus on the current love affair with Blogging.
Blogs are just websites. There is nothing magical about them other than they give a user the opportunity to easily write and post content. Stuff they should have been doing on their traditional website. And it is easy to ping web service directories.
Here is the secret to getting traffic: Create content and get lots of links. The end. (of course if the content is not focused you get untargeted traffic. And try competing for a popular keyword without getting a ton of inbound links).
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