Marketing SEO Blog

How To Blog Comment For Profit

Yesterday I posted an article on affiliate marketing for real estate and mortgage pros. It was in response to a post on another RENet vendor website 4Realz.net I had left a comment on Dustin Luther's post that was in opposition to posting affiliate ads all... Read more →

How to Get Link Juice For Nothin'

In the Pre internet days of the last real estate recession, an old pal of mine Phil Gilboy went head to head against his Multiple Listings Service. It seems ole Phil was looking for new and exciting ways to prosper during a down market and... Read more →

Considering SEO as a Boost for Your Real Estate Brand

The following was inspired by an email thread that went back and forth between myself and the President of a Web Design House. the project mentioned is in the very beginning stages of an SEO project that we are fulfilling for one of their clients.I... Read more →

The Big Daddies of real estate

Interestingly, the total number of transactions down from 2,754,618 in 2006 to 2,322,210 in 2007. On average, real estate firms did over 1,100 less transactions in 2007 compared to 2006. Total sales volume in 2007 was down more than $100 billion, from $855,755,959,352 in ‘06 to $749,201,552,294 in ‘07. Read more →

Positioning

Marketing is to a large degree about positioning. Redfin claims advantage over their competition. Their Unique Position seems to be superior savings . So they did a customer survey and found: 95% Customer Satisfaction (CSI). On average their clients net $5,048 more. On average they... Read more →

Your Real Estate Candidate

I love politics. Say that word Republican and Democrat in civil company and people run for the hills. As a student of marketing that is pathetic. Hopefully, as a student of marketing most of us are open to studying the greatest marketers. Read more →

The Obfuscation of the truth...

David Weiss recently startled me with his discovery about Facebook, the social networking site. This led me to write a note to my teenage son who is growing up in the thick of this "net revolution". Think about it, he like millions of teeny boppers have never experienced the pleasure of opening up that vinyl record and smelling the liner notes! They have never know anything but the existence of the Internet.

This generation is growing up MySpacing, IM'ing, texting, all while also talking on their cell. We are raising a bunch of ADD's! Multitasking is certainly the death of us. I am only half way joking as I also had this talk with my kid. As I think this generation is lacking in common communicative etiquette. Anyway, this is what I wrote to him and I think it something we should all be-ware of:

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We Got Pubbed

Forgive my indulgence as I humbly link you to an article that mentions yours truely. The piece in the Chicago Tribune Real Estate section considers the modern real estate conversation from the barbershop of yore to the modern digital blog. Thanks to my Chicago Realtor... Read more →

Now I am a Dinasore

Well, I have been called Fred Flintstone, and now a "dinosaur mentality on steroids". Seems Joe Zekas over at postingforleads.com has me figured as a modern day Buddy Holly trying to sing Nirvana. It seems that the internet is too sophisticated for selling. (are you... Read more →

Increase Your National Real Estate Reach

The Wall Street Journal and REAL Trends, Inc. are asking for your assistance with an important national project. We are working with leading national real estate organizations, state and local Associations of Realtors, leading regional and local real estate brokerage firms and leading sales professional coaching and training firms to identify the leading individual real estate sales professionals and professional teams in America. Read more →